About us

Farm Data Principles Ltd may collect and process certain personal data about you in the course of your use of our website and/or services. 

Below, we set out how we use your personal data - data collected from you, or that you provide to us, which will be processed by us. 

By visiting our website (“Website”) or engaging us in the delivery of our services to you, you are accepting and consenting to the practices described in this policy.

For the purposes of the Data Protection Act 1998 (“Act”), the data controller is Farm Data Principles Ltd, whose registered office is 28 Chesterton Road, Eagle Labs, Cambridge, United Kingdom, CB4 3AZ (company number 15150036).

Information about you

1. You may give us information about you by filling in forms on our Website (for example our contact form) or by corresponding with us by phone, email or otherwise.  This includes information you provide by filling in any forms or engaging us in the delivery of services, including any parties we have contracted to deliver services to you on our behalf. It may include, for example, your name, postal address, email address and phone number.

2. When you visit our Website we may automatically collect the following information: Technical information (including the Internet protocol (IP) address used to connect your computer to the internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform); information about your visit (including the full Uniform Resource Locators (URL) clickstream data to, through and from our Website); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to contact us.

Other information from other sources
Where we work closely with third parties (for example, to support us in the delivery of our services) we may receive information about you from them.

How we use the information
Where you have given information to us, we may use this to:

1. Carry out our obligations arising from any contracts entered into between you and us and to provide you with the information or services that you request from us;
2. Notify you about changes to our services;
3. Ensure that content from our Website is presented in the most effective manner for you and the device you are using;
4. Contact you for other purposes where the is a legitimate interest;
5. Send you information or correspondence where you have opted in to receive it.

Where we have collected information about you, we will use this to:
1. Administer our Website, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
2. Improve our Website to ensure content is presented in the most effective manner for you and your device;
3. Allow you to interact with any of our services, where available;
4. Keep our Website safe and secure.

Where we have received information from other sources, we may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure

We will only share your information within our business and with individuals or organisations working in or for our business. We may share your information with selected third parties including:

1. Business partners, suppliers and subcontractors for the performance of any contract we enter into with you;
2. Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
4. Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

1. In the event we sell or buy any business or assets, in which case, we may disclose your personal data to the prospective seller or buyer of such business or assets;
2. If we, or substantially all of our assets, are acquired by a third party, in which case the personal data held by us about our customers will be one of the transferred assets;
3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or other agreements; or to protect the rights, property, or safety of ourselves, our customers, or others.  This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Data storage

We use cloud-based solution providers for the storage of your data including, but not limited to, this Website and customer relationship management and email broadcast software. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”).  It may also be processed by staff or contractors operating outside the EEA who work for us or for one of our suppliers or partners. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.  By submitting your personal data, you agree to this transfer, storing or processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

While we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will only retain your data for as long as necessary to retain our relationship with you and/or to deliver our services to you.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will inform you, before collecting your data, if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise your right at any time by contacting us.

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or the content you may access.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.

Privacy Notice Changes

Any changes we may make to our Privacy Notice in the future will be posted on this page. Please check back frequently to see any updates or changes.

Contact

If you have an queries about this Privacy Notice, please contact us.

Precedence

In the event of a conflict with any part of this Privacy Notice and our Website Terms and Conditions, then this Privacy Notice shall take precedence.